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Jeff De Cagna is the association community's leading voice for innovation!


Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, located in Arlington, Virginia. A former association executive with various regional, national and international associations, Jeff founded Principled Innovation LLC in February 2002 to advance his mission of making innovation more possible in the association community. Today, Principled Innovation LLC works exclusively with associations on the challenge of organizing for innovation in a turbulent and uncertain world. Jeff is also principal and co-founder of Association Renewal LLC, a joint venture of Notter Consulting and Principled Innovation LLC, with offices in Gaithersburg, Maryland and Arlington, Virginia.

Jeff is a Fellow of the American Society of Association Executives (ASAE), and a frequent speaker and author for various trade and professional organizations, including ASAE & the Center for Association Leadership. He served as the founding managing editor of the Journal of Association Leadership, the association community’s only peer-reviewed journal, and still serves on the publication’s editorial advisory board. Jeff has been a member of both the ASAE Executive Management and Professional Development Section Councils, and has chaired various task forces and working groups over many years.

Jeff writes The Association Innovation Blog at, and he is the association community’s podcasting pioneer, producing the Associations Unorthodox podcast at A graduate of The Johns Hopkins University, Jeff received a master of education degree from Harvard University. He has attended “Building, Leading and Sustaining the Innovative Organization,” an executive program presented by the Sloan School of Management at the Massachusetts Institute of Technology (MIT).

Jeff lives with Meeghan Donahue De Cagna, his wife, and Wilbur Wallis
De Cagna, his dachshund, in Arlington, Virginia.


All sports but especially hockey, music, politics, collecting fine writing instruments and playing with my dachshund Wilbur!