Check out this great post on the Church of the Customer Blog about the wedding photographers who now offer what they call "iPod Proofs" to newlywed couples. What a fantastic idea! (I actually like Ben's suggested name better, but it is still a great idea.)
At the Arizona Heart Institute, doctors are using video iPods to communicate with and educate patients. (You can access the Institute's podcast site here.)
These are just two examples of how organizations are using iPods either to create new market opportunities and/or create new value for customers. How can your organization join the iPod Economy?
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