A hat tip to The Innovation Insider for this post confirming the basic uselessness of the word "innovative." Long ago, I advised colleagues, clients and audiences to stop using this word because it was essentially meaningless. CEOs and executives make their companies sound more interesting and attractive by spicing up their speeches, annual reports and web sites with descriptions of so-called "innovative" initiatives and projects. All too often, these efforts are nothing more than yesterday's ideas repackaged as new or different. Moreover, when everything from audio/video equipment, to consulting solutions, to food, to pavement can be described as "innovative," how can we effectively calibrate our understanding?
My advice: rather than trying to be "innovative," be about innovation. You can't change your organization's future with adjectives, but you will with action.