Here's another great quotation to inspire your work today! Tim is absolutely right, of course. The question is whether we will choose to think about our work in this way, as well as convince others to do the same. If innovation naysayers are left with no alternative but to reframe their own thinking, we've made a step in the right direction!
"Where you innovate, how you innovate, and what you innovate are design problems."
—Tim Brown, CEO, Ideo
(From Fast Company First Impression newsletter)